Best Instagram Post Sizes Guide 2025
Table of Contents
In the ever-evolving landscape of social media, staying updated with the latest Instagram post sizes is crucial for creators and marketers aiming to maximize engagement. As of 2025, Instagram has introduced several changes to its content dimensions, affecting everything from feed posts to Reels and Stories. This comprehensive guide provides the most current specifications, ensuring your content is optimized for the platform's latest standards.
📸 Instagram Image Sizes: Feed Posts
Instagram supports various image formats, each with specific dimensions:
| Format | Dimensions (px) | Aspect Ratio | Recommended Use |
|---|---|---|---|
| Square | 1080 x 1080 | 1:1 | Standard posts and carousels |
| Portrait | 1080 x 1350 | 4:5 | Maximizes vertical space in the feed |
| Landscape | 1080 x 566 | 1.91:1 | Ideal for wide images and cinematic shots |
Note: Portrait images (4:5) are now the recommended default for feed posts, as they occupy more screen real estate and tend to garner higher engagement.
👤 Instagram Profile Photo Size
Your profile picture is a vital aspect of your Instagram presence. To ensure clarity and proper display:
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Upload Size: 320 x 320 pixels
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Display Size: 110 x 100 pixels
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Format: Square image (displayed as a circle)
Ensure that essential elements are centered to avoid cropping.
🎥 Instagram Video Post Sizes
Video content continues to dominate Instagram. Here are the recommended sizes:
| Format | Dimensions (px) | Aspect Ratio | Max File Size | Recommended Use |
|---|---|---|---|---|
| Square | 1080 x 1080 | 1:1 | 4GB | Standard video posts |
| Portrait | 1080 x 1350 | 4:5 | 4GB | Vertical videos in the feed |
| Landscape | 1080 x 608 | 1.91:1 | 4GB | Wide-format videos |
| Reels/Story | 1080 x 1920 | 9:16 | 4GB | Full-screen vertical videos |
Videos should be in MP4 or MOV formats, with a minimum resolution of 720p. The maximum video length varies: up to 60 minutes for feed videos (via desktop upload) and up to 3 minutes for Reels.
📱 Instagram Stories and Reels Dimensions
Both Stories and Reels utilize the full vertical space of the screen:
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Dimensions: 1080 x 1920 pixels
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Aspect Ratio: 9:16
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File Formats: JPG, PNG (images); MP4, MOV (videos)
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Max File Size: 30MB (images); 4GB (videos)
Ensure that key content is within the central 1080 x 1440 pixel area to avoid being cut off in previews.
📊 Instagram Ads Sizes
Optimizing ad content is essential for effective marketing. Here are the specifications:
| Ad Type | Dimensions (px) | Aspect Ratio | Max File Size | Notes |
|---|---|---|---|---|
| Image Ads | 1080 x 1080 | 1:1 | 30MB | Standard square ads |
| Image Ads | 1200 x 628 | 1.91:1 | 30MB | Landscape ads for broader visuals |
| Video Ads | 1080 x 1080 | 1:1 | 4GB | Square video ads |
| Video Ads | 1080 x 1350 | 4:5 | 4GB | Portrait video ads |
| Video Ads | 1080 x 1920 | 9:16 | 4GB | Full-screen vertical video ads (Stories/Reels) |
All ads should be in JPG, PNG (images) or MP4, MOV (videos) formats. Captions are recommended for videos to enhance accessibility.
🔄 Instagram Grid Changes in 2025
In 2025, Instagram updated its profile grid layout from the traditional square format (1:1 ratio) to a taller rectangular format (3:4 ratio), displaying images at approximately 1015 x 1350 pixels. This change aims to better showcase vertical content, aligning with the platform's emphasis on Reels and Stories. While the grid preview now appears taller, the maximum upload size for feed posts remains at 1080 x 1350 pixels (4:5 ratio). Users can adjust how their posts appear in the grid using Instagram's "Adjust Preview" feature. However, the update has received mixed reactions; some users appreciate the enhanced visibility of vertical content, while others express frustration over disrupted profile aesthetics.
🗓️ Scheduling Instagram Posts with Pulzzy
Pulzzy streamlines Instagram content management by offering AI-powered tools for scheduling, creation, and analytics. Its visual grid planner allows users to preview and organize their feed for aesthetic consistency. The platform's AI generates engaging captions and optimized hashtags, enhancing content reach. Users can schedule various content types, including feed posts, carousels, Stories, and Reels, ensuring timely publication. With comprehensive analytics, Pulzzy helps track performance and refine strategies, making it a valuable tool for brands aiming to boost their Instagram presence.
📌 Conclusion
Staying informed about Instagram's evolving content dimensions is essential for creators and marketers aiming to maximize their reach and engagement. By adhering to the latest specifications and utilizing tools like Pulzzy for scheduling, you can ensure your content stands out in a crowded digital landscape.