How to Make Money on TikTok in 2025

In 2025, TikTok is more than just a platform for viral dances and challenges—it's a robust ecosystem where creators, brands, and even casual users are turning short-form content into full-time income. Whether you're a budding content creator or a savvy marketer, understanding how to make money on TikTok in 2025 is crucial for success.

With over 1.8 billion active users globally and rising CPM (Cost Per Mille) rates, TikTok has cemented its place as one of the most lucrative platforms for digital entrepreneurs. Let's break down 15 expert-level strategies for monetizing TikTok effectively and professionally, backed by data, user insights, and brand success stories.

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1. Join the TikTok Creativity Program or Creator Fund

TikTok's Creativity Program (an evolution of the Creator Fund) is the platform's official monetization system. It rewards creators for high-performing content.

Metric	Creator Fund (2023)	Creativity Program (2025)
Minimum Followers	10,000	10,000
Views in 30 Days	100,000	100,000
Payment Per 1K Views	$0.02–$0.04	$0.05–$0.12 (est.)

User Insight: "Since switching to the Creativity Program, my revenue per 1,000 views doubled." – @lifestylewithjay, a creator with 150K followers

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2. Monetize with TikTok Ads

TikTok Ads allow brands and influencers to target audiences with precision. Whether it's through Spark Ads or TopView campaigns, monetization opportunities are massive.

Types of TikTok Ads:

• In-Feed Ads (native, scrollable content)

• Brand Takeovers (exclusive for one day)

• Branded Hashtag Challenges

• TopView (first thing users see)

A recent HubSpot report found that TikTok ads deliver 1.5x higher CTRs compared to Facebook and Instagram in the same budget bracket.

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3. Receive Tips and Donations from Fans

TikTok’s Tip Jar and Live Gifts features allow fans to support creators directly.

Method	Eligibility	Max Tip per Transaction
Tip Jar	18+, 10K+ followers	$100
Live Gifts	1K+ followers, live access	Based on coins

Community Feedback: “My followers love tipping after behind-the-scenes lives. It adds a personal touch.” – @artbylena

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4. Partner with Brands or Influencers

Brand collaborations remain one of the top income sources for TikTok creators. Platforms like Creator Marketplace help brands connect with the right influencers based on niche and engagement metrics.

Case Study:

@techwithmatt partnered with Logitech, earning $15K in Q1 2025 from just three sponsored videos—each strategically integrated with educational content.

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5. Earn Through Affiliate Marketing

Using tools like TikTok Shop Affiliate or third-party links (Bitly, Beacons), creators earn commissions from product recommendations.

Platform	Avg. Commission Rate
Amazon Associates	1–10%
TikTok Shop	5–20%
ClickBank	10–75%

Pro Tip: Use “link in bio” tools and demonstrate the product in action to boost conversions.

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6. Grow and Flip TikTok Accounts

Some creators build niche pages to resell accounts once they hit key milestones (10K, 50K followers). The value increases based on engagement, niche, and demographic targeting.

“We bought a 50K follower travel account for $2,000 and rebranded it for our hotel chain—it paid for itself in weeks.” – Marketing Director, Nomad Resorts

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7. Publish Paid Sponsored Posts

Sponsored content isn't limited to mega-influencers. Micro-influencers (10K–100K followers) with niche audiences often get $200–$2,000 per post.

Follower Tier	Avg. Sponsored Post Rate
10K–50K	$150–$500
50K–200K	$500–$2,000
500K+	$2,000+

Expert Tip: Use branded content tags to stay compliant with FTC guidelines.

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8. Launch a Patreon for Loyal Followers

TikTok content can serve as a funnel to premium content on platforms like Patreon, where followers subscribe monthly for exclusive access.

Popular tiers include:

• Behind-the-scenes videos

• Monthly Q&A livestreams

• Early product drops or courses

Creators with just 300 patrons paying $5/month earn $1,500/month, sustaining a part-time income.

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9. Sell Physical Products and Merchandise

Platforms like Printful, Teespring, or Shopify integrate seamlessly with TikTok for creators selling:

• Branded apparel

• Art prints

• Handmade crafts

@inkandthread saw a 40% increase in t-shirt sales after running TikTok tutorials featuring her merchandise.

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10. Set Up and Optimize a TikTok Shop

TikTok Shop allows creators to sell directly in-app. In 2025, the platform improved its UI, boosting conversions by 27% YOY.

Feature	Benefit
In-video links	Buy without leaving TikTok
Affiliate payouts	Earn even if not selling directly
Product tagging	Boosts visibility through the algorithm

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11. Offer Exclusive Content to Subscribers

TikTok now allows creators to lock specific videos behind a paywall for subscribers.

Typical subscription fees range from $1.99–$9.99/month, with creators keeping 70–80% after platform fees.

Popular content types:

• Tutorials

• Premium comedy skits

• Early access to viral trends

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12. Collect Virtual Gifts During Lives

During TikTok Lives, followers can send coins, which convert into diamonds, then into real cash.

Gift Type	Coin Value	Est. USD Equivalent
Rose	1 coin	$0.005
Galaxy	1,000 coins	~$5
Universe	34,999 coins	~$170+

Some creators reportedly earn $500–$2,000 in a single live event with the right setup and audience.

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13. Host Paid Live Events or Workshops

Educational and creative creators are hosting live, ticketed workshops via platforms like Eventbrite or directly via TikTok’s partner integrations.

Topics include:

• Language lessons

• Fitness bootcamps

• Makeup tutorials

• Career coaching

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14. Sell Personalized Video Shoutouts

Using services like Cameo or direct DM sales, you can offer fans:

• Birthday wishes

• Motivational messages

• Business promos

Creators with engaged audiences often price shoutouts between $20–$150, depending on niche.

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15. Create and Sell Digital Products

Ideal for creators in business, education, and design—digital products include:

• E-books

• Presets and templates

• Online courses

Case Study: A TikTok creator in the productivity niche earned $9,000/month selling a Notion template that went viral through a single 15-second clip.

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Learn More About TikTok for Business

To dive deeper into monetization, visit TikTok’s official business hub:
🔗 https://www.tiktok.com/business

It offers tools for:

• Ad campaign setup

• E-commerce integration

• Audience analytics

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FAQs: How to Make Money on TikTok

How many followers do I need to make money on TikTok?

To unlock monetization features like the Creator Fund or Creativity Program, you typically need at least 10,000 followers and 100,000 video views in the past 30 days. However, features like Live Gifts and tips become available with as few as 1,000 followers, making it accessible even for micro-influencers.

Can I make money on TikTok without followers?

Yes, it's absolutely possible to earn without a large following. Creators can use affiliate marketing, promote digital products, or curate content (e.g., public domain clips or trend compilations) to drive revenue from off-platform sources. The key is delivering value or entertainment and guiding viewers to links in your bio or third-party funnels.

How many views do I need to earn income?

For programs like the Creativity Program, consistent viewership is crucial—aim for at least 100,000 views per month to see meaningful payouts. Higher engagement (likes, shares, comments) improves algorithmic visibility, which directly boosts ad revenue and brand interest.

How to make money on TikTok Live?

TikTok Live lets creators earn via virtual gifts, which are redeemed for real money. To maximize live earnings, offer interactive content like Q&As, challenges, or giveaways. Some creators boost income further by incorporating live product demos or exclusive announcements during streams.

Can I earn through TikTok Shop even without a product?

Yes, TikTok Shop allows users to join as affiliates, promoting others' products in exchange for commissions. You can tag products in your videos and receive a percentage of each sale—this model works well for creators with strong engagement but no physical inventory.

Can I make money without showing my face?

Definitely. Many successful TikTok niches thrive on faceless content, including narrated storytelling, how-to guides, product reviews, or aesthetic compilations. Use voiceovers, animation, or text overlays to engage your audience anonymously while still monetizing effectively.

How to make money clipping TikTok videos?

Content curation—compiling or commenting on trending TikToks—can generate revenue via affiliate links, brand partnerships, or driving traffic to monetized pages. Be sure to respect copyright and community guidelines, and add original value (e.g., commentary or themed edits) to stay compliant.

For a visual walkthrough on it, check out the following tutorial:

source: https://www.youtube.com/@AcHampton