How to Post Carousel Posts on Facebook in 2025: A Complete Guide

Facebook May 27, 2025 By Pulzzy Team
How to Post Carousel Posts on Facebook in 2025 Guide

Table of Contents

In 2025, Facebook remains one of the leading platforms for businesses and creators to engage their audience. With over 2.9 billion monthly active users as of Q1 2025 (according to Statista), Facebook continues to offer a variety of tools to optimize content and drive engagement. Among these tools, carousel posts stand out for their ability to showcase multiple images or videos in one interactive post. Carousel posts on Facebook allow users to swipe through a series of visual content, offering a more engaging and informative experience compared to static posts.

The unique advantage of carousel posts lies in their ability to display multiple items or aspects of a single message, making them ideal for storytelling, product showcases, and advertisements. Whether you're a business looking to promote multiple products, a creator sharing a step-by-step tutorial, or a non-profit highlighting an event, carousels provide a versatile format that can boost interaction rates by up to 40% compared to single-image posts (according to Social Media Examiner’s 2025 survey).

By the end of this guide, you’ll have all the tools you need to create impactful carousel posts on Facebook, maximizing engagement and driving more interaction with your audience.

What Is a Facebook Carousel Post?

A Facebook carousel post is a type of post format that allows users to swipe through multiple images or videos in a single post. Each slide in the carousel can include an image, video, or link, and users can swipe horizontally through them. This format gives you the freedom to showcase a series of related content, whether that’s a series of products, a visual story, or a range of services.

Unlike static posts that only display one image, carousel posts allow you to highlight multiple aspects of your message, keeping the content dynamic and interactive. Carousel posts on Facebook are typically seen in the News Feed and can be either organic posts from a page or part of a Facebook ad campaign.

Key Features:

  • Multiple Slides: Up to 10 images or videos can be added to a single carousel.

  • Interactive: Users can swipe through the content, making it more engaging.

  • Linkable: Each card (or slide) in the carousel can link to a different webpage, making it ideal for driving traffic.

For example, Macy's used carousel posts to showcase a collection of their products during the 2025 holiday season, resulting in a 35% increase in click-through rates (CTR) compared to traditional static ads.

Why Use Facebook Carousels in Your Social Media Strategy?

Incorporating Facebook carousel posts into your social media strategy can significantly enhance your reach and engagement. Here’s why businesses and creators are increasingly using carousels:

1. Increased Engagement

According to data from Social Media Today (2025), carousel posts on Facebook receive up to 3x more engagement than standard single-image posts. The interactive nature of carousels encourages users to swipe through multiple images or videos, increasing the likelihood of interaction. Additionally, Facebook’s algorithm tends to favor carousel posts due to their higher engagement rates, leading to more visibility in the News Feed.

2. Better Storytelling & Product Display

Carousels allow businesses to tell a story over several slides. For instance, a fashion brand can showcase a product line by displaying different views or styles in each card of the carousel. This method is highly effective for product launches, as customers can explore various angles, sizes, or features before making a decision.

3. Flexibility in Content

You can combine images, videos, and links, making carousels a versatile tool for advertising. Whether you’re showcasing a series of educational slides, promoting a multi-step service, or highlighting multiple offers in a single post, carousel posts offer flexibility that static posts can’t provide.

4. Enhanced Call-to-Action (CTA)

Each slide in the carousel can include its own unique call-to-action (CTA). For example, one slide may encourage users to "Shop Now," while another could suggest "Learn More" or "Sign Up." This segmentation makes it easier to drive conversions across different objectives in a single post.

3 Ways to Create a Carousel Post on Facebook

Facebook offers several ways to create carousel posts, whether you're using a desktop computer, mobile app, or the Ads Manager for paid promotions. Below are three popular methods to create a carousel post on Facebook:

A. How to Create a Facebook Carousel from Meta Business Suite

Meta Business Suite is a centralized platform for managing your Facebook and Instagram accounts. It's an excellent tool for businesses aiming to manage multiple social media accounts efficiently. To create a carousel post from Meta Business Suite:

  1. Log into Meta Business Suite: Navigate to your Facebook page's Meta Business Suite.

  2. Create a Post: Click on the "Create Post" option.

  3. Add Images/Videos: Click on "Add Photos/Videos" and upload multiple images or videos to create your carousel.

  4. Arrange the Content: Drag and drop the images or videos in the desired order.

  5. Add Descriptions: Add captions, hashtags, and any links you want to include for each slide.

  6. Publish: Once you’re satisfied, hit "Publish" to share the carousel with your audience.

B. How to Create a Facebook Carousel from Your Facebook Page

  1. Go to Your Page: Open your Facebook page from your desktop or mobile.

  2. Create a Post: Click the "Create Post" button.

  3. Select Multiple Photos/Videos: Choose "Photo/Video" and then select the images or videos you want to include in the carousel.

  4. Rearrange: You can rearrange the images or videos by dragging them to the correct order.

  5. Add Captions: Write engaging captions, keeping them concise but informative.

  6. Post: Once your carousel is ready, click "Post" to publish it.

C. How to Create a Facebook Carousel from Ads Manager

Creating carousel ads is a straightforward process in Facebook Ads Manager. Here’s how:

  1. Create an Ad Campaign: Open Facebook Ads Manager and click "Create Campaign."

  2. Choose Carousel as the Format: Under "Ad Format," select "Carousel."

  3. Upload Images or Videos: Add the visuals you want to include, and arrange them in the desired order.

  4. Write Captions and CTAs: Customize the caption for each slide, and include individual CTAs.

  5. Launch the Ad: After reviewing your ad, click "Publish" to launch the carousel ad.

To ensure your Facebook carousel posts are as effective as possible, here are some best practices to follow:

1. Keep It Concise & Focused

Each carousel post should have a clear theme or message. Avoid overloading your audience with too many unrelated images or information. A focused message ensures better engagement.

2. Use High-Quality Images & Videos

Quality matters. Ensure your visuals are high resolution and optimized for mobile viewing, as the majority of users browse Facebook on their mobile devices.

3. Experiment with Text & Call-To-Action (CTA)

Each card in the carousel should have a compelling caption. Keep text brief and actionable, like "Shop Now" or "Swipe to Discover More." Test different CTAs to see which works best for your audience.

4. Optimize for Mobile

The majority of Facebook users access the platform via mobile. Make sure your carousel post is optimized for mobile screens, with legible text, clear images, and fast-loading visuals.

5. Track Performance

Monitor the performance of your carousel posts using Facebook Insights or Ads Manager analytics. Track metrics like engagement rate, click-through rate, and conversion to determine what’s working and what needs improvement.

Common Mistakes to Avoid When Posting Facebook Carousels

While carousel posts can be incredibly effective, there are some common pitfalls that can hinder their performance. Here are a few mistakes to avoid:

1. Overloading the Carousel

It might be tempting to include as much content as possible in each carousel, but this can overwhelm your audience. Too many images or messages in a single post can lead to confusion or disengagement. Keep the focus clear and concise — ideally, no more than 5-7 slides to avoid diluting your message.

2. Using Low-Quality Visuals

One of the biggest mistakes brands make is using blurry or low-quality images in their carousels. Since Facebook’s algorithm favors engaging content, high-quality images or videos are more likely to perform well. Invest in professional visuals to maintain credibility and appeal to your audience.

3. Ignoring Mobile Optimization

A large portion of Facebook’s traffic comes from mobile devices. If your carousel posts aren't optimized for mobile viewing, they may not appear as intended. Make sure your visuals are properly sized and that text is legible on smaller screens.

4. No Clear Call to Action (CTA)

Each carousel slide should include a clear and engaging CTA that directs your audience towards the desired action. Whether it’s "Learn More," "Buy Now," or "Swipe to Discover," having a compelling CTA increases your chances of conversion. Make sure each slide in the carousel prompts action, or else the post could fall flat.

5. Not Tracking Results

Failing to monitor and analyze your carousel’s performance can lead to missed opportunities for optimization. Use Facebook Insights or Ads Manager to track the engagement metrics, such as clicks, likes, comments, shares, and conversions. By understanding what works best, you can fine-tune your future carousel posts.

Facebook offers a range of post formats, and it’s important to understand how carousel posts compare to other options like slideshow posts or collection posts.

1. Carousel Posts vs. Slideshow Posts

A slideshow post allows users to view a series of images or videos automatically, while a carousel requires users to swipe through the images manually. The primary difference is in the interactivity—carousel posts are much more engaging, as they give users the option to control the flow of content.

2. Carousel Posts vs. Collection Posts

While both formats allow you to feature multiple products or items, collection posts are designed to showcase products within a visually immersive experience. When clicked, users are redirected to a full-screen view of the products. In contrast, carousel posts keep the content within the feed and let users swipe through.

3. Carousel Posts vs. Single-Image Posts

A single-image post features one static image, making it ideal for simple messages. However, carousel posts allow more detailed storytelling with multiple pieces of content in one post. If you want to feature different aspects of a product, service, or idea, a carousel will be far more effective than a single-image post.

Creating effective carousel posts requires more than just uploading a series of images. Here are 10 best practices and creative ideas to help you maximize the impact of your carousel posts:

1. Showcase Multiple Products or Services

Use carousels to feature several products in one post, allowing your audience to swipe through different options. This works great for e-commerce brands like Zara or Amazon, who can highlight their latest collections or seasonal promotions.

2. Share Tutorials or Step-by-Step Guides

Carousels are a perfect way to present how-to guides or step-by-step tutorials. For example, a cooking blog might use carousels to break down a recipe over multiple slides, making it easy for users to follow along.

3. Highlight User-Generated Content (UGC)

Incorporating UGC into your carousel posts can increase trust and engagement. You could feature customer reviews, photos of satisfied clients, or fan art in your carousel. This helps build community and authenticity, which are key to strong brand loyalty.

4. Share Customer Stories or Case Studies

Instead of simply showing products, use carousel posts to tell customer success stories or case studies. This helps humanize your brand and gives potential customers a real-world example of how your product or service can help them.

5. Promote Events or Announcements

Carousel posts are a great way to promote events like product launches, special sales, or webinars. You can create separate slides for event details, speaker information, and even early-bird registration discounts.

6. Use Attention-Grabbing Visuals

Visually engaging images or videos help grab attention. Use bold colors, high-quality visuals, and cohesive designs to make your carousel stand out in the Facebook feed.

7. Integrate Interactive Elements

Consider adding interactive elements like polls, quizzes, or questions to your carousel. Facebook allows you to integrate polls into stories, and though it’s not yet supported in carousels, you can ask engaging questions that encourage users to comment and engage.

8. Create a Series of Related Posts

If you’re running a series of educational posts or content that builds on each other, a carousel is an ideal format. For example, a fitness coach could share a series of exercises to perform each day of the week using carousel slides.

9. Showcase Customer Reviews or Testimonials

Rather than simply stating your brand’s value, let your customers do the talking. Feature positive reviews or video testimonials in each carousel slide to build credibility and trust.

10. Share Inspirational Quotes

Carousel posts don’t always have to focus on products. Share inspirational quotes or motivational messages over multiple slides, creating a visually appealing and shareable post.

Here are some frequently asked questions about Facebook carousel posts:

Q1: Can I create a carousel post on Facebook using only my phone?

Yes, Facebook allows users to create carousel posts directly from the mobile app, making it easy to post on the go.

Q2: How many images can I add to a Facebook carousel?

You can add up to 10 images or videos to a single carousel post.

Q3: Are carousel posts still effective on Facebook in 2025?

Absolutely! In fact, carousel posts continue to show higher engagement rates compared to other post formats, especially when used for storytelling or product promotion.

Q4: Can I use carousel posts for Facebook ads?

Yes, carousel posts are commonly used for Facebook ads, especially for showcasing multiple products or services in a single campaign.

Q5: Can I schedule carousel posts in advance?

Yes, you can schedule carousel posts using Meta Business Suite or Facebook Creator Studio, allowing you to plan your content ahead of time.

Start Leveraging Facebook Carousels for Your Business Today!

Now that you understand the power of Facebook carousel posts, it’s time to leverage this format to enhance your social media strategy in 2025. Whether you're looking to drive sales, increase engagement, or simply share your brand story, carousel posts are a highly effective way to connect with your audience.

Start experimenting with carousel posts on Facebook today to take advantage of this dynamic and interactive content format. Remember to track your performance, engage with your audience, and continuously optimize your posts for maximum results!


For a visual walkthrough on it, check out the following tutorial:

source: https://www.youtube.com/@How2Harbor