Sharing feed posts to Instagram Stories is no longer just a fun engagement tactic—it's a strategic move to boost visibility and conversions, especially for creators, brands, and small businesses. With over 500 million users engaging with Instagram Stories daily (source: Meta Business Insights, 2024), it’s clear that Stories have overtaken the feed as the preferred space for real-time interaction.
💬 “I’ve seen a 40% increase in engagement just by resharing my feed content to Stories with a poll or a CTA,” says @wellnesswithemma, a health influencer with 87K followers.
Here’s why it matters:
Higher Visibility: Stories appear at the top of the app and are often the first thing users view.
Increased Engagement: Posts reshared in Stories allow for interactive stickers, direct messages, and more shares.
Better Algorithmic Reach: When a feed post is reshared to Stories and gets interactions, it sends a positive signal to Instagram’s algorithm.
Metric | Feed Post | Story (With Reshared Feed) |
---|---|---|
Average Reach | 12.3% | 21.7% |
Engagement Rate | 3.4% | 6.1% |
Click-through Rate (with link sticker) | N/A | 5.6% |
(Source: Socialinsider & Hootsuite 2025 Benchmark Study)
Not all users enjoy the same sharing privileges on Instagram. The ability to share feed posts to Stories depends on two factors: account type and the original post’s privacy settings.
While both personal and business accounts can share posts to Stories, business accounts benefit more thanks to added features like link stickers, Story Insights, and branded content tools. Creators often use resharing to Stories to:
Announce giveaways or collaborations
Promote new content or reels
Drive traffic to external websites
💡 Tip: If you're running a business profile, Instagram allows integration with shopping tools—reshared posts can directly link to products in Stories.
You can only share feed posts to your Story if:
The post was made by a public account
The account has enabled sharing in their privacy settings
You are tagged in the post (regardless of privacy setting)
If the post is from a private profile or has disabled resharing, you’ll see no “Add post to your story” option when you tap the paper plane icon.
Whether you’re a newbie or a seasoned Instagram user, sharing your feed post to Stories is a breeze. Here’s how you do it:
Open Instagram and go to your profile.
Tap the feed post you want to share.
It’s located just below the post on the right.
Select “Add post to your story.”
🧑💬 “I often use this when I want to highlight new blog content or podcast episodes. It gives my static feed post more eyes in a short time,” shares marketing coach @MarissaPlans.
Use the text tool to write a caption.
Mention relevant accounts (@username).
Add stickers like polls, questions, or countdowns.
Tap “Your Story” or “Close Friends” to post it live.
🔍 Pro Tip: Stories with interactive elements (like polls) receive 43% more engagement than those without.
Want to support your favorite creator or share a customer testimonial? You can easily repost someone else’s content—with respect to privacy and permissions.
If the original post is from a public account and they’ve enabled resharing, you’ll see the paper plane icon. If not, you can always:
Screenshot and tag the user (less preferred)
Ask the creator for permission
Don’t just repost blindly—add value! You could:
Explain why you’re sharing
Add a sticker or emoji reaction
Share your thoughts on the post
🗣️ “When followers see your opinion on a reshared post, they’re more likely to reply. That opens up a conversation,” says @TechTalkJess, a micro-influencer with a 12% Story reply rate.
It’s good etiquette to tag the creator to ensure they get notified. This can also increase your chance of being reshared back.
Instagram Reels and IGTV posts offer rich media that also deserve attention beyond the feed.
Open the Reel
Tap the paper plane icon > “Add to your story”
Add music overlays or stickers if needed
Reels shared to Stories autoplay the first 15 seconds and prompt users to “Watch Full Reel.”
📈 Reels shared via Stories get 28% more saves compared to just posting them to the feed, according to Later.com’s 2025 Study.
Tap “Share” on an IGTV post
Select “Add video to your story”
Preview plays a snippet; tapping takes viewers to the full IGTV video
Note: IGTV content has seen declining usage in favor of Reels, but it’s still relevant for long-form creators like educators and vloggers.
If you're unable to share a post to your Story, you're not alone. This issue can stem from privacy settings, platform glitches, or outdated app versions.
The Original Post Is from a Private Account
Instagram does not allow resharing of content from private accounts unless you’re tagged.
User Has Disabled Sharing
Even public profiles can restrict resharing. If they’ve turned off “Allow Resharing to Stories,” the option won’t appear.
Instagram App Bug or Version Issue
Occasional bugs or outdated versions can block certain features.
🛠️ “I couldn’t figure out why my friend’s post wouldn’t share—turns out she had sharing disabled in her privacy settings,” explains user @ChrisTakesPics in a Reddit discussion thread.
Issue | Suggested Fix |
---|---|
No sharing icon visible | Ask the user to enable post sharing |
App crashes when resharing | Update or reinstall the Instagram app |
Story option missing entirely | Log out, clear cache, or contact Instagram support |
If you want others to share your content (and you should!), here’s how to turn on post resharing for Stories:
Go to your Instagram profile
Tap the three lines (≡) on the top-right corner
Navigate to Settings > Privacy > Story
Scroll to find “Allow Resharing to Stories”
Toggle it ON ✅
This simple action helps increase exposure and encourages UGC (user-generated content) since followers and collaborators can share your content more freely.
📣 “Once I turned this on, my customer testimonials started getting reshared daily. It’s effortless brand advocacy,” says @organicglow.co, a skincare startup.
Simply resharing a post isn't enough—how you do it makes all the difference. A few best practices will dramatically improve your results.
“Tap to read more”
“DM us your thoughts”
“Vote below 👇”
Polls
Emoji sliders
Countdown timers
Link stickers (especially for business accounts)
Use your brand fonts, color palettes, or templates in Stories to ensure every reshared post feels cohesive.
🎨 “We designed a reusable Story template for feed resharing. It tripled our tap-through rate!” — @TemplateHaus, a Canva seller.
Yes! You can share multi-image (carousel) posts to Stories, but with limitations.
Only the first image appears when you reshare.
Viewers must tap to visit the full carousel.
Want to showcase multiple slides? Use Instagram's “Layout” or “Collage” sticker, or reshare each image manually as screenshots.
📢 “When I want followers to see every carousel slide, I turn it into a mini-story series with swipe-up prompts,” says @contentqueen90.
Instagram Highlights give feed reshared Stories a second life.
After posting to Stories, view the Story
Tap the heart icon labeled “Highlight”
Create or select a Highlight album
Name it appropriately (“Client Love,” “FAQs,” “Tutorials”)
Highlight Name | Content Type |
---|---|
"Product Demos" | Feed tutorials reshared to Stories |
"Customer Reviews" | UGC feed posts with tagged mentions |
"Events" | Reshared feed updates from live events |
If you’re a business or influencer, you have the most to gain from mastering this feature.
Product Launches: Share new product posts with CTAs like “Available now”
Event Announcements: Post reminders using countdown stickers
Social Proof: Reshare customer testimonials or influencer shoutouts
🛍️ “We always ask influencers to tag us in their posts so we can reshare. It builds massive trust and authenticity,” says the marketing team at @NomadGearCo.
Want to know if your strategy’s working? Use Instagram Insights (available to business and creator accounts).
Story views
Taps forward/back
Link sticker taps
Replies and shares
📊 “We noticed a 7% higher conversion rate from reshared Story posts vs. direct feed visits,” according to a case study by Sprout Social, 2025.
Instagram’s algorithm in 2025 favors engagement and reshare interactions.
Resharing to Stories generates more interaction signals
Posts that get shared often may be pushed up in feed and Explore
“Dwell time” in Stories counts too—more engagement = more exposure
📈 “Posts reshared to Stories gained 2.1x more reach on average,” states a Later 2025 Instagram Report.
While Instagram doesn’t yet offer built-in scheduling for reshared Stories, some third-party tools have found workarounds.
Tool | Features | Limitations |
---|---|---|
Buffer | Schedule stories, analytics | Limited reshare functionality |
Later | Drag-and-drop calendar, story reminders | Manual post still needed |
Hootsuite | Multi-platform sharing | Resharing feed posts requires manual process |
🧪 “We use Later to set reminders for resharing our best-performing feed posts to Stories weekly,” notes @StudioSocially, a digital agency.
Q1: Can I share a post from a private account?
A: No, unless you are tagged and the account has enabled sharing.
Q2: Will the original poster know I shared it?
A: Yes, Instagram notifies users when their post is reshared to Stories.
Q3: Can I remove the original poster’s handle?
A: No, Instagram automatically includes attribution to the original post.
Q4: How long does a shared post stay in Stories?
A: 24 hours unless saved to Highlights.
Q5: Can I share my feed post to multiple Stories?
A: Yes, you can reshare it multiple times or use different CTAs.
Q6: Is this feature available on desktop?
A: No, resharing to Stories is a mobile-only feature at this time.
Sharing Instagram feed posts to Stories isn’t just about repurposing content—it’s a powerful strategy to amplify reach, drive engagement, and grow your brand. From resharing customer reviews to promoting product launches, every business or creator should make this part of their content playbook.
Remember, combine strong visuals, interactive tools, and timely resharing for the best impact. And above all—stay authentic and connected to your audience.
🧡 “I used to post and hope people would see it. Now I reshare to Stories and drive real conversations,” says lifestyle blogger @AriaCreates.