How to Repost on Instagram: Easy Ways To Reshare Content in 2025

1. Introduction

Reposting on Instagram is a key strategy for individuals, influencers, creators, and brands who want to stay engaged with their audiences, share quality content, and maintain a strong online presence. Whether you're showcasing your own work or amplifying others' content, reposting helps you engage with your community while keeping your feed fresh and relevant.

In this article, we’ll walk you through everything you need to know about reposting on Instagram in 2025. From the basics of reposting to using third-party apps, we’ll provide step-by-step guides, highlight the best practices, and explain how reposting can boost your social media strategy. Let’s dive in!

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2. What Does “Repost” Mean on Instagram?

Reposting on Instagram simply refers to sharing someone else’s content on your own feed or story. It’s different from “sharing” content, which is more often used for reposting stories or links directly within the Instagram app. While reposting is often used interchangeably with "sharing" on social media platforms like Facebook or Twitter, there’s a key distinction when it comes to Instagram.

On Twitter, reposting is called a “retweet,” and on Facebook, it’s simply “sharing.” But on Instagram, reposting means taking content from one account and posting it on your own profile, either as a feed post, story, or through other methods.

Many users may wonder, "Why repost on Instagram?" The benefits are significant, especially for brands and creators. Reposting allows you to connect with your audience, share user-generated content (UGC), and showcase content you believe aligns with your aesthetic or values.

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3. Can You Repost on Instagram Natively?

As of 2025, Instagram does not allow native reposting through its app. Unlike platforms like Twitter or Facebook, which have built-in sharing functionalities, Instagram’s native repost feature is limited. However, there are ways to share content directly from within the app—though they don’t technically qualify as reposting in the traditional sense.

You can share others' posts to your Instagram Story if the account is public or if you've been tagged in the post. This function allows you to share someone else’s post with your followers, but it doesn’t let you place it directly on your feed. Additionally, you cannot share private posts or repost content from accounts that have restricted sharing.

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4. How to Repost on Instagram: Step-by-Step Methods

4.1. Manual Method (Screenshot & Upload)

One of the simplest ways to repost on Instagram is by taking a screenshot of the content you want to share and uploading it to your feed or story. This method requires a few manual steps, but it’s highly effective for quickly resharing content without any additional tools.

How to do it:

1. Take a screenshot of the post you want to repost. This is easy on both iOS and Android devices.

2. Crop the image to focus on the main content and remove any unnecessary elements (like the Instagram interface).

3. Upload the image as a new post to your feed or a story.

4. Credit the original creator in the caption by tagging them or mentioning their handle.

While this method is easy, it has its limitations. It’s essential to respect the original creator’s content and ensure you're not violating any copyrights.

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4.2. Using Third-Party Repost Apps

Third-party repost apps are another popular option for resharing content on Instagram. These apps make it easier to share posts while automatically adding credit to the original creator. Some of the most popular repost apps in 2025 include:

• Repost for Instagram (iOS and Android)

• Regrammer (iOS)

• InstaRepost (Android)

How these apps work:

1. Find the post you want to share on Instagram.

2. Copy the post’s link and paste it into the repost app.

3. Choose how you want to share the post (you can usually add a watermark or credit line automatically).

4. Post to Instagram through the app.

While third-party repost apps offer convenience, they come with pros and cons. Some apps add watermarks to posts, which might not always align with your brand’s style. Additionally, it's important to check privacy and safety guidelines before using third-party apps to avoid potential data risks.

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4.3. Reposting to Your Instagram Story

If you want to share someone else’s post on your Instagram Story, the platform makes it easy—provided the post is public. This method allows you to feature content without affecting your main feed.

How to share to your Story:

1. Tap the paper airplane icon under the post you want to share.

2. Select "Add post to your Story."

3. Customize the Story by adding text, stickers, or even drawing.

4. Tag the original creator in the story to give them credit.

This option is a great way to share content while maintaining engagement with your followers. However, it's important to remember that you can only share posts from public accounts. Stories are temporary and disappear after 24 hours, so this might not be the best option if you want to keep the content on your profile permanently.

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5. Why Reposting Matters for Brands and Creators

Reposting is an incredibly valuable tool for both personal and business accounts on Instagram. For brands, reposting allows them to share content that resonates with their audience while increasing engagement. It helps build a sense of community and trust, especially when reposting user-generated content (UGC).

Benefits of reposting include:

• Increased Engagement: Reposting encourages interaction from your followers, especially when it’s user-generated content.

• Building Relationships: By reposting someone’s content, you show appreciation for their work and create opportunities for mutual promotion.

• Social Proof: UGC adds credibility to your brand. Customers are more likely to trust a brand that showcases real-life experiences rather than just polished promotional content.

Many brands and creators have seen massive success by reposting fan content or collaborating with influencers. For example, brands like Nike and Glossier often repost their followers’ content, which fosters a sense of loyalty and community.

Reposting not only benefits your engagement, but it also makes your account feel more personal and connected to your audience.

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6. Best Practices for Reposting on Instagram

When reposting content on Instagram, it's crucial to follow best practices to maintain credibility, respect creators, and ensure alignment with your brand's values. Reposting isn't just about sharing content—it’s about doing it in a way that benefits everyone involved, especially the original creators.

Here are some essential guidelines to follow:

• Always ask for permission: While reposting user-generated content (UGC) is common, you should always ask for the creator’s consent before sharing their post. This shows respect for their work and fosters positive relationships.

• Give proper credit: Always credit the original creator in your caption and tag them in your post. This is not just a good practice—it’s also essential for maintaining integrity and avoiding legal issues.

• Avoid heavy edits: When reposting, it’s important to maintain the authenticity of the original content. Avoid over-editing or altering the original image, as it could distort the creator’s message and lead to negative feedback.

• Align with your brand’s style: Ensure that reposted content aligns with your overall aesthetic, values, and voice. Even when reposting UGC, make sure it fits seamlessly with your brand’s image.

By following these best practices, you create a respectful and professional approach to reposting, which can significantly enhance your social media reputation.

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7. How to Decide What to Repost

Choosing what content to repost on Instagram is a key decision that can impact your engagement and overall presence on the platform. Here’s how to make the right choices:

• Fit with your brand/aesthetic: Always ensure that the content you repost aligns with your brand’s image, messaging, and style. For example, a fashion brand should repost stylish outfits, while a fitness brand should share workout videos or health tips.

• Evaluate composition and color palette: The quality of the content matters. Make sure the visuals are clear, well-composed, and match your feed's aesthetic. You don’t want to repost blurry or poorly composed images.

• Relevance: Choose content that resonates with your target audience. For instance, reposting content that reflects current trends or events can help keep your feed relevant and engaging.

• Monitor tags, mentions, and hashtags for UGC: Keep an eye on the hashtags you use and monitor your account for mentions. This will help you find high-quality user-generated content (UGC) that aligns with your brand.

Reposting content that aligns with your brand’s values will keep your feed cohesive and relevant, which ultimately leads to stronger audience engagement.

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8. Legal and Ethical Considerations

Reposting content on Instagram requires careful attention to legal and ethical considerations. The main legal issue to be aware of is copyright. If you repost someone else’s content without permission, you risk infringing on their copyright, which could lead to legal action.

Here are some legal tips to ensure you’re posting ethically:

• Copyright basics: Always remember that copyright laws protect original content. If you repost content without permission, you may be violating these laws, even if you give credit to the creator.

• Instagram’s policies: Instagram's Terms of Service and Community Guidelines outline specific rules around reposting content. For example, you’re not allowed to repost private content or content that infringes on intellectual property rights.

• How to protect yourself: To protect yourself legally, always ask for permission before reposting content. You can also ensure that the original creator has granted you usage rights by obtaining written consent.

• Respecting creators: Always provide credit to the creator in your caption or image. Not only is this the ethical thing to do, but it also helps build a positive reputation within the Instagram community.

By being mindful of legal and ethical considerations, you can avoid potential issues and build a more respectful and responsible presence on Instagram.

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9. Frequently Asked Questions (FAQs)

Can you repost Reels?

Yes, you can repost Reels, but similar to standard posts, you’ll need to use third-party repost apps or manually share the Reel to your Story. Instagram currently does not allow native reposting of Reels to your feed.

How do you repost Stories you’re not tagged in?

Unfortunately, if you are not tagged in a Story, you cannot directly repost it. However, you can take a screenshot of the Story and upload it to your feed or Story, making sure to give credit to the creator.

What if the original account is private?

If the account is private, you cannot repost their content without their explicit permission. In this case, you can request permission and, if granted, repost the content using a third-party app or manually.

Do repost apps add watermarks?

Many repost apps automatically add watermarks to posts to credit the original creator. However, some apps offer the option to remove or customize these watermarks.

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10. Conclusion

Reposting on Instagram is a powerful way to engage with your followers, amplify user-generated content, and build stronger community connections. Whether you’re a personal user, a creator, or a brand, reposting can help you maintain a fresh and relevant presence on the platform.

Remember to always ask for permission, give proper credit, and align reposted content with your brand’s aesthetic. With the right approach, reposting can be a highly effective tool for boosting engagement and fostering positive relationships with your audience.

We hope this guide has provided you with the insights you need to start reposting strategically on Instagram. Have you had any successful reposting experiences or tips? Feel free to share them with us in the comments below!

For a visual walkthrough on it, check out the following tutorial:

source: https://www.youtube.com/@aplguy